DAWG Alert is a simple notification system that ensures someone is alerted if you can't return home to your pets.
Emergency plans protect people.
DAWG bridges the gap for the pets who depend on you.
When a crisis happens, systems activate to protect you: medical care, insurance, emergency contacts.
But unless someone already knows your pets are home alone, nothing automatically alerts anyone to check on them.
There’s no built-in trigger. No notification. No backup plan.
That's the gap DAWG Alert was built to close.
Millions of people visit the ER unexpectedly every year. Many are left unable to communicate and their pets have no way of knowing why no one came home. Any of these situations could leave your pets stranded:
Set it up once. Let it run quietly in the background.
If something happens to you, your guardians will know.
Create a pet profile with feeding schedules, medications, vet info, and special needs — then designate your trusted guardian(s). You’ll receive your DAWG kit with QR-coded ID card and decals for your wallet, car, and home.
If something happens to you, anyone who finds your DAWG ID can scan the QR code — a first responder, medical staff, a neighbor, or a good Samaritan. They’re guided through a simple confirmation screen to prevent accidental alerts.
The moment an alert is triggered, DAWG sends you a text message. You have a 30-minute window to respond and confirm you’re okay. If you do, the alert is automatically canceled. No harm, no foul.
If you don’t respond within 30 minutes, DAWG automatically notifies your designated guardians with your full pet care profile — everything they need to step in immediately.
DAWG is a signal. What happens next is in the hands of the people who love you.
DAWG Alert is for the people who lie awake thinking “what would happen to my animals if something happened to me.”
When there’s no one automatically checking in on you, DAWG becomes the safety net.
If a sudden episode, cardiac event, or medical emergency means you don’t make it home, your pets’ care doesn’t have to fall through the cracks.
If something happens to you while you’re away, DAWG ensures someone can be alerted to check on your pets — whether they're at home with a sitter or traveling with you.
For pet owners and their families — the reassurance that if something unexpected happens, there’s already a plan in motion.
If you’re the only adult in the home and something happens to you, your pets need someone who knows to show up. DAWG makes sure they do.
Because if they’re family, they deserve a plan — not just hope that someone figures it out in time.
Because loving your pets means planning for the unexpected.
Join the DAWG Alert waitlist and be among the first to give your pets the protection they deserve — and give yourself real peace of mind.
No spam. No pressure. Just updates on launch and early access.